The course is designed for fitness trainers, coaches, and health professionals looking to build a program serving older adults. This program can round out a fitness community by providing meaningful outcomes that inspire the young and old. And yes, it can be or become a freestanding gym solely for seniors. It can provide an additional line of revenue for an existing facility. It can also fill traditionally slow hours in a gym or clinic. Serving seniors can benefit your business in almost any way you want it to.
This is a half day seminar that is complimented by the Practical Functional Movement Course from 1:00 pm – 5:00 pm on the same day.
Saturday, February 24th, 2024
Course Features:
We have long backgrounds and years (and years) of experience in both health and fitness, business operations, and development, including treating (clinically) and training (in a fitness environment) seniors for OVER 40 YEARS! Almost everything works if you can get a “senior” to move more. Seriously! But your goal should be to create a program that:
Upon completing this course you’ll also have access to the presenters, and their gym as a resource! We currently serve over 100 seniors in our program – training three to five times per week. Many of them have trained with us for over 8 years – so we can teach you how to retain clients, making the current day “marketing wheel” less of a priority – more time with your athletes!
Why a Seniors’ Program @ your facility?
Do seniors need a customized program? or Should they be integrated into a younger adult program?
Seniors’ training methods and priorities;
What exactly IS functional exercise for seniors?
Why programming specialized for seniors? The GMRx Programming Template Weekly and Annualized Periodization
What environment keeps seniors engaged? Equipment, class times, communication styles, FB vs IG, music...
What are the health challenges seniors face that affect your training them? Common health conditions you should have a working knowledge of: sarcopenia, osteoarthritis, osteoporosis, balance disorders...
(on your own)
Learn why you should add a seniors program to your gym (operations, schedule, financial)
Identify and implement the perfect flow of your new senior athletes from intake to scaling movements
Programming considerations for seniors that produce results and enhance retention
Safety considerations for training seniors in groups
Equipment and space considerations
Grasp and respect generational considerations between senior athletes and younger coaches
Level up your coaching team by enhancing their viewpoint and library of scaling options.
Learn the most common senior health challenges and how to work both around and through them
PhD, MBA, PT
Ed’s professional bio & career are extensive. His 40+ years of experience as a practicing physical therapist specializing in orthopedics, joint replacements, and sports medicine coupled with 17 years as a competitive CrossFit athlete, and a 14-year CrossFit / Mircrogym affiliate owner has uniquely prepared him to lead the charge in training the elderly. In 2012, after years of owning and operating outpatient rehabilitation clincis, and treating patients in the outpatient sector, Ed elected to sell his physical therapy practices and solely focus on the preventative and corrective care of his aging patients which he now proudly calls his “athletes”.
Ed’s educational background, numerous certifications, and comprehensive experience are listed below.
Ed’s final outpatient physical therapy private sector venture of three outpatient rehabilitation clinics from 1999 to 2012 was a product of a non-competition contract in the direct Tampa Bay Area. Ed and an exceptionally small administrative team managed all aspects (strategic, financial and operational) of the three Sarasota-based clinics that expanded to 38,000 visits and $1.0 million in annual profit. Ed brings 32 years of executive operational and financial management expertise, including holding positions at an executive level with Select Medical Systems as an Officer and Vice President from 1997 to 1999 and at RehabWorks, a subsidiary of Continental Medical Systems, Inc., as a Regional Vice President from 1993 to 1997.
In addition to his executive roles, he has also served these companies as a pioneer in the development of systems to educate, communicate, monitor and control expectations and results at both the therapist and administrative levels. These systems allowed for a lean infrastructure and generous incentive plans for the caregivers and care teams, resulting in ambitious and loyal workforces.
Ed’s business personality and philosophies have allowed him to function successfully and with mutual respect at all levels within an organization. As a hands-on, systems-based manager and executive, expectations are always realized.
PUBLIC SECTOR
RESEARCH & NOT-FOR-PROFIT WORK
PRIVATE SECTOR/ENTREPRENEURIAL EFFORTS
MBA, ACSM/PT
Samantha (Sam) Farina, MBA, ACSM/PT is a “retired” healthcare executive, focusing on the prevention of musculoskeletal and metabolic pathologies caused by poor lifestyle choices. From personal training to nutrition coaching to lifestyle coaching, Sam credits her success to being tenured and educated as a “mature” athlete and having some years under her belt from which to draw experience.
Sam is certified through the ACSM as a personal trainer and holds multiple strength and conditioning certifications from USAW to CrossFit. She has studied under many of the founders of the ancestral health movement and has trained body composition under Charles Poliquin. With a passion for improving the lives of her athletes and clients, Sam brings real-world solutions to the most common problems associated with a sedentary lifestyle and the Standard American Diet.
Working with younger athletes in a functional fitness environment for 14 years and currently more seniors, she boasts an ability to see and develop the athleticism and functional independence that is possible and necessary in later years.
Cofounder and co-owner of GrandMastersRx, an educational company focused on training CrossFit affiliates, micro gyms, and healthcare professionals through seminars and other resources about a specific exercise training method for ages 60 years of age and up.
RebelHealth, International, Clearwater, FL
General health improvement company (sole proprietorship) to provide personal training services, and nutritional coaching, including behavior modification, lifestyle coaching, basic nutritional education, meal planning, cooking lessons, and pantry “overhauls”. Sam is obsessed with using lifestyle to manage our health. From what our genetics predispose us to, to modern-day strategies for maximizing our health, she is always digging for solutions.
Florida Orthopaedic Institute, Tampa, FL
Kessler.RMS, Pinellas/Pasco/Hillsborough Counties, FL
Total Wellness & Rehab, Seminole, FL
Managed overall operations for a turnaround physical therapy organization of four clinics. Accepted the challenges of a failing billing system, Medicare compliance and review issues, and understaffing secondary to budgetary restrictions. Enhanced existing billing system, stabilized billing process and cash flow within first 90 days. Instituted a compliance plan passing HCFA survey. Organized managed care contracts and created educational billing guidelines for both the billing department and therapy staff. Normalized staffing (up-staffed) to accommodate both new and return visit volume appropriately, doubling new patient volume within the first 60 days. Began community outreach programs to market directly to consumers, using physicians as cross-referral partners.
Sarasota Therapy Center, Sarasota, FL
Select Medical Corporation, Inc, Clearwater, FL
RehabWorks, Inc./Florida Institute for P.T., Clearwater, FL
Please wear comfortable clothes that will allow you to move around well, as the afternoon sessions will require us to break out into some practical sessions.
Bring lunch or we will provide you with restaurants close by. Bring snacks, water, etc.
GrandMastersRxPro
2029 Weaver Park Drive
Clearwater, F 33765
Contact us via email at sam@grandmastersrx.com
If you are having difficulty registering online, or need help, please email us at sam@grandmastersrx.com.
Our goal is that the successful completion of this seminar will yield a high level of both confidence and satisfaction that the participants better understand the challenges of training “grand-masters” aged athletes and see the benefit of running this type of a program at their facility. While we strive to be perfect, we know we’re human and will treat any and all complaints seriously with the intent of resolving the issue and bettering our policies to prevent if from recurring.
With 30 days’ written notice to sam@grandmastersrx.com a credit or transfer may be requested towards future seminar
No refunds are available post-course completion.
None
Provided to each participant at completion of course.